In the latest episode of the VEVO original series, "Stylized," all the way to sunny Malibu, CA Selena Gomez talks about the launch of her clothing line, "Dream Out Loud," and what style really means to her.
The "Wizards of Waverly Place" star is launching her Dream Out Loud fashion collection exclusively at Kmart in mid-July 2010 -- just in time for the back-to-school shopping season. Gomez's budget-conscious collection will include sportswear, handbags, belts, scarves, hats, hair accessories, socks, and hosiery all aimed at juniors. The line will grow to include shoes in October.
"I am proud to be able to join forces with Kmart to release my own fashion collection!" the 17-year-old Disney star said in a release. "This has been a dream of mine for as long as I can remember, and I feel privileged to be able to give the consumer great product at a great value."
Gomez, who was named Favorite Television Actress at Nickelodeon's Kids' Choice Awards last weekend, is one of Hollywood's most in-demand young stars. Her first album, "Kiss & Tell," just went gold, her upcoming film, "Ramona and Beezus," hits the big screen a week after her clothing line debuts, and she'll start production on "Monte Carlo," starring Nicole Kidman, next month. Kmart is late in courting the teen market with a celebrity who resonates with young women. Kohl's has Avril Lavigne, Walmart has Miley Cyrus, and JCPenney has Mary-Kate and Ashley Olsen's Olsenboye. The arrival of Gomez and Dream Out Loud is expected to make Kmart a player in this arena.
Interestingly, Gomez was featured in Sears' back-to-school campaign last September (Sears and Kmart are both owned by the Sears Holdings Corporation). The 17-year-old multi-talented entertainer opened up about the collaborative process behind the line.
“I didn’t want to just slap my name on it and I didn’t want to have my face on a tee shirt,” Selena shares, “I wanted it [the fashion line] to be extremely real and something that anyone could buy even if you had no idea who I was.”
Sel added, “The design process is fun for me. I work with two co-designers, Tony and Sandra, and the first couple of times I met with them, they went inside my closet. Together, we picked out some of my favorite pieces, the fabric…it was really fun.”