Take an inside look at the Fashiontoast x Dannijo photoshoot with blogger Rumi Neely! Featuring her new jewelry line launching exclusively on Tobi.
Who she is: Born in San Fransisco and now lives in San Diego, Rumi Neely, personal style blogger behind Fashion Toast, is one of the pioneers in making fashion blogging a career. Spawned from her blog has come a modelling contract with US fashion giant Forever 21, a jewellery collection with Dannijo and a capsule wardrobe collection with RVCA, whose previous collaborators have included supermodel Erin Wasson. Her signature is effortless SoCal style – loose, draped lines, an excess of heavy metal jewllery – rings and necklaces are a favourite – combined with unexpected designer accents: Chloé platform boots, Dolce and Gabbana wedges or an Alexander Wang Diego bag. The secret behind her huge popularity is her penchant for accessible fashion - Topshop, Zara, H&M and thrifted/vintage pieces feature heavily, making a clear case for fashion being for everyone, not just for those who can afford it.
My favorite brands are Right now I am feverishly obsessing over everything Balmain, Isabel Marant, and Givenchy. I waver between a mussed-up bohemian thing and a zipper, strap, and fringe-heavy harder look and these designers serve those purposes pretty much perfectly. Every time I see a photo of those Balmain heeled moccasin boots I die a little thinking about how I'll never own them. Other loves include Balenciaga, Olivier Theyskens, Alexander Wang, and I'm in the process of figuring out how to obtain Australian designer Rich's leather fringe dress. And Ruthie Davis makes the best Lucite detail heels that could make bring the most drab of ensembles to life immediately.
But you'll never see me wearing: what’s in my friend’s closet. Totally not my style! But with MessyCloset I can find people that share my style. Just as much as I give advice I can get it from anyone too. Although it’s nice to hear from whom I can relate with even if I don’t know them. Sometimes it’s better that way.